/* ============================================================
   Case study carousel · On Me / 3la 7ssebi
   Stacked editorial slides — flip through one at a time
   ============================================================ */

.case-section {
  position: relative;
  padding: 100px 0 120px;
  background: var(--canvas);
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  overflow: hidden;
}
.case-section .case-mesh {
  position: absolute;
  inset: 0;
  opacity: 0.45;
  pointer-events: none;
  z-index: 0;
}
.case-section .container { position: relative; z-index: 1; }

/* HEADER */
.case-head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 32px;
  margin-bottom: 48px;
  padding-bottom: 28px;
  border-bottom: 1px solid var(--hairline);
}
.case-head .left { max-width: 720px; }
.case-head .eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--gold);
  margin-bottom: 18px;
}
.case-head .eyebrow .dot {
  width: 6px; height: 6px; border-radius: 50%; background: var(--gold);
}
.case-head h2 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(36px, 5.2vw, 64px);
  line-height: 1.04;
  letter-spacing: -2.2px;
  color: var(--ink);
}
.case-head h2 .arabic {
  font-family: "Cairo", "Noto Naskh Arabic", "Amiri", "Tahoma", serif;
  font-weight: 700;
  letter-spacing: 0;
  font-size: 0.92em;
  color: var(--gold);
  direction: rtl;
  margin-right: 10px;
}
.case-head .meta {
  display: flex;
  flex-direction: column;
  gap: 14px;
  align-items: flex-end;
  font-family: var(--font-label);
  font-size: 11.5px;
  letter-spacing: 1.5px;
  color: var(--ink-subtle);
  text-transform: uppercase;
}
.case-head .meta .badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 7px 12px;
  border: 1px solid rgba(212,168,67,0.4);
  background: var(--gold-tint);
  color: var(--gold);
  border-radius: 999px;
  font-weight: 500;
  letter-spacing: 1.4px;
}
.case-head .meta .badge .star {
  width: 14px; height: 14px; color: var(--gold);
}
.case-head .meta .org {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 22px;
  letter-spacing: -0.6px;
  color: var(--ink);
  text-transform: none;
}

/* CAROUSEL FRAME */
.case-stage {
  position: relative;
  display: grid;
  grid-template-columns: 56px 1fr 56px;
  gap: 24px;
  align-items: stretch;
}
.case-nav {
  appearance: none;
  -webkit-appearance: none;
  background: var(--surface-1);
  border: 1px solid var(--hairline);
  color: var(--ink);
  width: 56px;
  height: 56px;
  border-radius: 50%;
  align-self: center;
  cursor: pointer;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  transition: background var(--dur-base) var(--ease-out), border-color var(--dur-base) var(--ease-out), color var(--dur-base) var(--ease-out);
}
.case-nav:hover {
  background: var(--surface-2);
  border-color: var(--gold);
  color: var(--gold);
}
.case-nav:disabled { opacity: 0.35; cursor: not-allowed; }
.case-nav svg { width: 22px; height: 22px; }

.case-deck {
  position: relative;
  width: 100%;
  height: clamp(560px, 76vh, 720px);
}
.case-slide {
  position: absolute;
  inset: 0;
  background: var(--surface-1);
  border: 1px solid var(--hairline);
  border-radius: 16px;
  padding: 56px 64px;
  display: flex;
  flex-direction: column;
  box-shadow: var(--shadow-edge-top), 0 24px 60px rgba(0,0,0,0.45);
  overflow: hidden;
  opacity: 0;
  transform: translateX(6%) scale(0.96);
  pointer-events: none;
  transition: opacity 360ms var(--ease-out), transform 360ms var(--ease-out);
  will-change: transform, opacity;
}
.case-slide.active {
  opacity: 1;
  transform: translateX(0) scale(1);
  pointer-events: auto;
  z-index: 3;
}
.case-slide.prev {
  opacity: 0;
  transform: translateX(-6%) scale(0.96);
  z-index: 1;
}
.case-slide.peek-1 {
  opacity: 0.18;
  transform: translateX(2.5%) translateY(10px) scale(0.97);
  z-index: 2;
  filter: blur(1px);
}
.case-slide.peek-2 {
  opacity: 0.08;
  transform: translateX(5%) translateY(20px) scale(0.94);
  z-index: 1;
  filter: blur(2px);
}

/* SLIDE INTERNALS — shared chrome */
.cs-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 24px;
  margin-bottom: 28px;
}
.cs-eyebrow {
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.cs-eyebrow .pill-num {
  font-family: var(--font-metric);
  font-weight: 500;
  background: var(--gold-tint);
  color: var(--gold);
  padding: 3px 8px;
  border-radius: 4px;
  letter-spacing: 1.2px;
  font-size: 10.5px;
}
.cs-page {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 11.5px;
  letter-spacing: 1.4px;
  color: var(--ink-tertiary);
  font-variant-numeric: tabular-nums;
}
.cs-page .now { color: var(--ink); }

.cs-body { flex: 1; display: flex; flex-direction: column; gap: 24px; }
.cs-foot {
  margin-top: auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 22px;
  border-top: 1px solid var(--hairline);
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--ink-tertiary);
}
.cs-foot .sig {
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.cs-foot .sig .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--gold); }

/* TYPE PRIMITIVES INSIDE SLIDES */
.cs-h1 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(40px, 5.5vw, 72px);
  line-height: 1.02;
  letter-spacing: -2.6px;
  color: var(--ink);
  text-wrap: balance;
}
.cs-h2 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(32px, 4.4vw, 52px);
  line-height: 1.08;
  letter-spacing: -1.8px;
  color: var(--ink);
  text-wrap: balance;
}
.cs-h3 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(22px, 2.6vw, 30px);
  line-height: 1.18;
  letter-spacing: -0.7px;
  color: var(--ink);
}
.cs-lede {
  font-family: var(--font-body);
  font-size: 17.5px;
  line-height: 1.55;
  color: var(--ink-muted);
  max-width: 70ch;
  text-wrap: pretty;
}
.cs-body p {
  font-family: var(--font-body);
  font-size: 15.5px;
  line-height: 1.6;
  color: var(--ink-muted);
  max-width: 68ch;
  text-wrap: pretty;
}
.cs-strong { color: var(--ink); font-weight: 500; }
.gold-text { color: var(--gold); }
.purple-text { color: var(--purple); }

.cs-tag {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 7px 12px;
  border: 1px solid var(--hairline);
  border-radius: 999px;
  background: var(--surface-2);
  font-family: var(--font-label);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: var(--ink-muted);
}
.cs-tag.gold { color: var(--gold); border-color: rgba(212,168,67,0.35); background: var(--gold-tint); }
.cs-tag.purple { color: var(--purple); border-color: rgba(168,85,247,0.35); background: var(--purple-tint); }

/* COVER SLIDE */
.cs-cover {
  text-align: left;
  padding: 0;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  height: 100%;
}
.cs-cover .top-row {
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--font-label); font-size: 11px; letter-spacing: 1.6px;
  text-transform: uppercase; color: var(--ink-tertiary);
}
.cs-cover .center-block { display: flex; flex-direction: column; gap: 24px; }
.cs-cover .arabic-mark {
  font-family: "Cairo", "Noto Naskh Arabic", "Amiri", serif;
  font-weight: 700; font-size: clamp(64px, 10vw, 140px);
  line-height: 1; color: var(--gold);
  direction: rtl; letter-spacing: 0;
}
.cs-cover .hashtag {
  font-family: var(--font-display);
  font-weight: 700; font-size: clamp(28px, 3.4vw, 44px);
  letter-spacing: -1.2px;
  color: var(--ink);
}
.cs-cover .bill-line {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(40px, 6vw, 84px);
  line-height: 0.98;
  letter-spacing: -2.6px;
  color: var(--ink);
}
.cs-cover .bill-line .strike { color: var(--ink-tertiary); }
.cs-cover .bill-line .gold { color: var(--gold); }
.cs-cover .credits {
  display: flex; justify-content: space-between;
  align-items: flex-end; gap: 32px;
}
.cs-cover .credits .col span:first-child {
  display: block;
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: var(--ink-tertiary);
  margin-bottom: 4px;
}
.cs-cover .credits .col span:last-child {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 17px;
  letter-spacing: -0.3px;
  color: var(--ink);
}

/* TWO BOXES DIAGRAM */
.cs-boxes {
  display: grid;
  grid-template-columns: 1fr 80px 1fr;
  gap: 16px;
  align-items: stretch;
  margin: 12px 0 6px;
}
.cs-box {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 28px 26px;
  position: relative;
  overflow: hidden;
}
.cs-box .word {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 36px;
  letter-spacing: -1.2px;
  color: var(--ink);
  margin-bottom: 6px;
}
.cs-box .arabic-translit {
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--ink-tertiary);
  margin-bottom: 14px;
}
.cs-box .equation {
  font-family: var(--font-metric);
  font-size: 18px;
  font-weight: 500;
  color: var(--gold);
  letter-spacing: -0.3px;
}
.cs-box.purple .equation { color: var(--purple); }
.cs-box-vs {
  align-self: center;
  text-align: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 24px;
  letter-spacing: 2px;
  color: var(--ink-tertiary);
}

/* TRUTHS THREE-UP */
.cs-truths {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}
.cs-truth {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  position: relative;
}
.cs-truth .label {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
  display: flex; align-items: center; gap: 8px;
}
.cs-truth .label .n {
  font-family: var(--font-metric);
  background: var(--gold-tint);
  color: var(--gold);
  padding: 2px 7px;
  border-radius: 3px;
  font-size: 10px;
  letter-spacing: 1.2px;
  font-weight: 500;
}
.cs-truth p {
  font-family: var(--font-body);
  font-size: 14.5px;
  line-height: 1.55;
  color: var(--ink-muted);
  margin: 0;
}
.cs-truth .kicker {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 18px;
  line-height: 1.3;
  letter-spacing: -0.4px;
  color: var(--ink);
}

/* PYRAMID / AUDIENCE PIE */
.cs-pyramid {
  display: flex;
  flex-direction: column;
  gap: 8px;
  margin-top: 8px;
}
.cs-pyramid .row {
  display: grid;
  grid-template-columns: 90px 1fr 280px;
  gap: 18px;
  align-items: center;
  padding: 14px 0;
  border-bottom: 1px solid var(--hairline);
}
.cs-pyramid .row .pct {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 28px;
  letter-spacing: -1px;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
}
.cs-pyramid .row .bar {
  height: 14px;
  background: var(--gold);
  border-radius: 2px;
  position: relative;
}
.cs-pyramid .row .bar::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, var(--gold) 0%, var(--gold-tint) 100%);
  border-radius: 2px;
}
.cs-pyramid .row .name {
  display: flex;
  flex-direction: column;
  gap: 2px;
  text-align: right;
}
.cs-pyramid .row .name .stage {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
  font-weight: 500;
}
.cs-pyramid .row .name .audience {
  font-family: var(--font-body);
  font-size: 14px;
  color: var(--ink-muted);
}
.cs-pyramid .row.lead {
  background: var(--gold-tint);
  border-radius: 8px;
  padding: 14px 16px;
  border-bottom-color: transparent;
}
.cs-pyramid .row.lead .pct,
.cs-pyramid .row.lead .name .stage { color: var(--gold); }

/* FROM/TO PAIR */
.cs-fromto {
  display: grid;
  grid-template-columns: 1fr 80px 1fr;
  gap: 18px;
  align-items: stretch;
  margin-top: 12px;
}
.cs-fromto .card {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 28px 28px;
  display: flex;
  flex-direction: column;
  gap: 18px;
}
.cs-fromto .card.from { border-color: rgba(255,80,80,0.18); }
.cs-fromto .card.to { border-color: rgba(212,168,67,0.35); background: linear-gradient(180deg, var(--gold-tint) 0%, var(--surface-2) 100%); }
.cs-fromto .label {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  font-weight: 500;
}
.cs-fromto .card.from .label { color: #FF8484; }
.cs-fromto .card.to .label { color: var(--gold); }
.cs-fromto .card .quote {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 22px;
  line-height: 1.32;
  letter-spacing: -0.5px;
  color: var(--ink);
}
.cs-fromto .card .foot {
  font-family: var(--font-body);
  font-size: 13px;
  color: var(--ink-tertiary);
  margin-top: auto;
}
.cs-fromto .arrow {
  align-self: center;
  text-align: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 40px;
  color: var(--gold);
}

/* THREE PILLAR SYSTEM */
.cs-pillars {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 8px;
}
.cs-pillar {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 24px;
  display: flex; flex-direction: column; gap: 14px;
  position: relative;
}
.cs-pillar .step {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 32px;
  letter-spacing: -1px;
  color: var(--gold);
}
.cs-pillar .head {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 22px;
  letter-spacing: -0.6px;
  color: var(--ink);
}
.cs-pillar .verb {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--ink-subtle);
}
.cs-pillar p {
  font-family: var(--font-body);
  font-size: 13.5px;
  line-height: 1.55;
  color: var(--ink-muted);
  margin: 0;
}
.cs-pillar .platforms {
  display: flex; flex-wrap: wrap; gap: 6px;
  margin-top: auto;
  padding-top: 14px;
  border-top: 1px solid var(--hairline);
}
.cs-pillar .platforms span {
  font-family: var(--font-label);
  font-size: 10px;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: var(--ink-subtle);
  padding: 4px 8px;
  border: 1px solid var(--hairline);
  border-radius: 4px;
}

/* PILLAR DETAIL SLIDE */
.cs-pillar-detail {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 32px;
  align-items: stretch;
  flex: 1;
}
.cs-pillar-detail .left { display: flex; flex-direction: column; gap: 18px; }
.cs-pillar-detail .right {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 24px;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.cs-row-kv {
  display: grid;
  grid-template-columns: 110px 1fr;
  gap: 14px;
  padding: 12px 0;
  border-bottom: 1px solid var(--hairline);
}
.cs-row-kv:last-child { border-bottom: 0; }
.cs-row-kv .k {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
  font-weight: 500;
  padding-top: 4px;
}
.cs-row-kv .v {
  font-family: var(--font-body);
  font-size: 14px;
  color: var(--ink-muted);
  line-height: 1.55;
}
.cs-row-kv .v strong { color: var(--ink); font-weight: 500; }

/* USER JOURNEY MINI-FLOW */
.cs-flow {
  display: flex;
  flex-direction: column;
  gap: 0;
  margin-top: 8px;
}
.cs-flow .step {
  display: grid;
  grid-template-columns: 28px 1fr;
  gap: 14px;
  padding: 10px 0;
  align-items: flex-start;
}
.cs-flow .step .n {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 11px;
  letter-spacing: 1px;
  color: var(--gold);
  background: var(--gold-tint);
  border-radius: 3px;
  width: 22px; height: 22px;
  display: inline-flex; align-items: center; justify-content: center;
  font-variant-numeric: tabular-nums;
}
.cs-flow .step .t {
  font-family: var(--font-body);
  font-size: 13.5px;
  color: var(--ink-muted);
  line-height: 1.5;
}

/* QUOTE / BIG-TYPE SLIDES */
.cs-quote-wrap {
  flex: 1;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  text-align: center;
  padding: 20px;
}
.cs-quote-wrap .quote {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(34px, 4.8vw, 60px);
  line-height: 1.08;
  letter-spacing: -1.8px;
  color: var(--ink);
  max-width: 22ch;
}
.cs-quote-wrap .quote .gold { color: var(--gold); }
.cs-quote-wrap .quote .purple { color: var(--purple); }
.cs-quote-wrap .attribution {
  font-family: var(--font-label);
  font-size: 11.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--ink-tertiary);
  margin-top: 22px;
}
.cs-quote-wrap .marks {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 64px;
  color: var(--gold);
  opacity: 0.45;
  line-height: 0.5;
}

/* MATRIX TABLE */
.cs-matrix {
  display: grid;
  grid-template-columns: 110px repeat(3, 1fr);
  gap: 1px;
  background: var(--hairline);
  border: 1px solid var(--hairline);
  border-radius: 10px;
  overflow: hidden;
  margin-top: 8px;
}
.cs-matrix .cell {
  background: var(--surface-2);
  padding: 16px 16px;
}
.cs-matrix .cell.h {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
  font-weight: 500;
  background: var(--surface-3);
}
.cs-matrix .cell.rh {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 16px;
  letter-spacing: -0.4px;
  color: var(--ink);
  background: var(--surface-3);
  display: flex;
  align-items: center;
}
.cs-matrix .cell {
  font-family: var(--font-body);
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--ink-muted);
}

/* ROOT-CAUSE FLOW */
.cs-cause {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 18px;
  margin-top: 8px;
}
.cs-cause .block {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 22px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  position: relative;
}
.cs-cause .block .order {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
}
.cs-cause .block .hd {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 18px;
  line-height: 1.3;
  letter-spacing: -0.4px;
  color: var(--ink);
}
.cs-cause .block p {
  font-family: var(--font-body);
  font-size: 13px;
  line-height: 1.55;
  color: var(--ink-muted);
  margin: 0;
}
.cs-cause .arrow-icon {
  position: absolute;
  right: -16px; top: 50%;
  transform: translateY(-50%);
  width: 24px; height: 24px;
  background: var(--surface-1);
  border: 1px solid var(--hairline);
  border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 13px;
  color: var(--gold);
  z-index: 2;
}
.cs-cause .block:last-child .arrow-icon { display: none; }
.cs-cause .hogra {
  background: var(--gold-tint);
  border-color: rgba(212,168,67,0.4);
}
.cs-cause .hogra .order { color: var(--gold); }

/* DOT NAV */
.case-dots {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6px;
  margin-top: 28px;
}
.case-dots button {
  appearance: none;
  -webkit-appearance: none;
  background: var(--surface-3);
  border: 0;
  width: 24px; height: 4px;
  border-radius: 2px;
  cursor: pointer;
  padding: 0;
  transition: background var(--dur-fast) var(--ease-out), width var(--dur-base) var(--ease-out);
}
.case-dots button:hover { background: var(--ink-subtle); }
.case-dots button.active { background: var(--gold); width: 36px; }

/* MOBILE COLLAPSE */
@media (max-width: 900px) {
  .case-stage {
    grid-template-columns: 1fr;
    gap: 16px;
  }
  .case-nav { display: none; }
  .case-deck { height: clamp(620px, 90vh, 760px); }
  .case-slide { padding: 32px 26px; }
  .cs-boxes, .cs-truths, .cs-pillars, .cs-cause, .cs-pillar-detail, .cs-fromto {
    grid-template-columns: 1fr !important;
  }
  .cs-fromto .arrow { transform: rotate(90deg); }
  .cs-matrix { grid-template-columns: 90px 1fr; }
  .case-head { flex-direction: column; align-items: flex-start; }
}

/* ============================================================
   Isometric phase icons
   ============================================================ */
.phase {
  position: relative;
}
.phase-icon {
  width: 56px; height: 56px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 4px;
  color: var(--gold);
}
.phase-icon svg { width: 100%; height: 100%; overflow: visible; }
.phase-icon svg .wire { stroke: currentColor; stroke-width: 1.4; fill: none; stroke-linecap: round; stroke-linejoin: round; }
.phase-icon svg .glow { stroke: var(--purple); stroke-width: 1.4; fill: none; stroke-linecap: round; stroke-linejoin: round; opacity: 0.7; }
.phase-icon svg .fill { fill: currentColor; opacity: 0.18; }
.phase-icon svg .dot { fill: var(--purple); }

/* ============================================================
   DTC 2026 · Paid media performance creative
   ============================================================ */
.dtc-section {
  position: relative;
  padding: 100px 0;
  background: var(--canvas);
  border-top: 1px solid var(--hairline);
}
.dtc-head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 32px;
  margin-bottom: 48px;
  padding-bottom: 28px;
  border-bottom: 1px solid var(--hairline);
}
.dtc-head .l { max-width: 720px; }
.dtc-head .eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--purple);
  margin-bottom: 16px;
  font-family: var(--font-label);
  font-size: 12px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  font-weight: 500;
}
.dtc-head .eyebrow .dot {
  width: 6px; height: 6px; border-radius: 50%; background: var(--purple);
}
.dtc-head h2 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(36px, 5.2vw, 56px);
  line-height: 1.06;
  letter-spacing: -2px;
  color: var(--ink);
}
.dtc-head .sub {
  margin-top: 14px;
  font-family: var(--font-body);
  font-size: 16px;
  color: var(--ink-muted);
  max-width: 560px;
}
.dtc-head .meta {
  text-align: right;
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--ink-subtle);
}
.dtc-head .meta .strong {
  display: block;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 22px;
  letter-spacing: -0.6px;
  color: var(--ink);
  text-transform: none;
  margin-top: 4px;
}
.dtc-head .confidentiality {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: 14px;
  padding: 6px 12px;
  border: 1px solid var(--hairline);
  border-radius: 999px;
  background: var(--surface-2);
  color: var(--ink-subtle);
  font-family: var(--font-label);
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: 1.4px;
}
.dtc-head .confidentiality svg { width: 12px; height: 12px; }

.industries-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}
.industry-card {
  background: var(--surface-1);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  position: relative;
  overflow: hidden;
  transition: background var(--dur-base) var(--ease-out), border-color var(--dur-base) var(--ease-out);
}
.industry-card:hover {
  background: var(--surface-2);
  border-color: rgba(168,85,247,0.32);
}
.industry-card .ic-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.industry-card .index {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 11px;
  letter-spacing: 1.4px;
  color: var(--ink-tertiary);
}
.industry-card .icon-wrap {
  width: 34px; height: 34px;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--purple-tint);
  color: var(--purple);
  border-radius: 8px;
}
.industry-card .icon-wrap svg { width: 18px; height: 18px; }
.industry-card .name {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 19px;
  line-height: 1.25;
  letter-spacing: -0.5px;
  color: var(--ink);
}
.industry-card .market {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: var(--purple);
  font-weight: 500;
}
.industry-card .vol {
  display: flex;
  align-items: baseline;
  gap: 8px;
  padding-top: 14px;
  border-top: 1px solid var(--hairline);
  margin-top: auto;
}
.industry-card .vol .num {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 22px;
  letter-spacing: -0.5px;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
}
.industry-card .vol .lbl {
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: var(--ink-tertiary);
}
.industry-card .vol .scale {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  font-weight: 500;
  color: var(--purple);
  padding: 5px 10px;
  background: var(--purple-tint);
  border: 1px solid rgba(168,85,247,0.28);
  border-radius: 999px;
}
.industry-card .vol .scale::before {
  content: "";
  width: 5px; height: 5px;
  border-radius: 50%;
  background: var(--purple);
}

.dtc-summary {
  margin-top: 28px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 22px 26px;
  background: var(--surface-1);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  border-left: 2px solid var(--purple);
}
.dtc-summary .label {
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--purple);
  font-weight: 500;
}
.dtc-summary .body {
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--ink-muted);
  flex: 1;
}
.dtc-summary .body strong { color: var(--ink); font-weight: 500; }
.dtc-summary .stamp {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 14px;
  letter-spacing: -0.3px;
  color: var(--ink);
}
@media (max-width: 1080px) { .industries-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 760px) { .industries-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px) { .industries-grid { grid-template-columns: 1fr; } }

/* ============================================================
   Let's Rewind carousel scaffold
   ============================================================ */
.rewind-section {
  position: relative;
  padding: 100px 0;
  background: var(--surface-1);
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
}
.rewind-head {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 32px;
  margin-bottom: 40px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--hairline);
}
.rewind-head .l { max-width: 720px; }
.rewind-head h2 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(36px, 5vw, 52px);
  line-height: 1.06;
  letter-spacing: -1.8px;
  color: var(--ink);
}
.rewind-head .sub {
  margin-top: 14px;
  font-family: var(--font-body);
  font-size: 16px;
  color: var(--ink-muted);
  max-width: 560px;
}
.rewind-head .eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--purple);
  margin-bottom: 16px;
  font-family: var(--font-label);
  font-size: 12px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  font-weight: 500;
}
.rewind-head .eyebrow .dot {
  width: 6px; height: 6px; border-radius: 50%; background: var(--purple);
}

.rewind-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.rewind-card {
  background: var(--surface-2);
  border: 1px solid var(--hairline);
  border-radius: 12px;
  padding: 22px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  min-height: 220px;
  position: relative;
  transition: background var(--dur-base) var(--ease-out), border-color var(--dur-base) var(--ease-out);
  cursor: pointer;
}
.rewind-card:hover {
  background: var(--surface-3);
  border-color: rgba(168,85,247,0.35);
}
.rewind-card .top {
  display: flex; justify-content: space-between; align-items: center;
}
.rewind-card .ed {
  font-family: var(--font-metric);
  font-weight: 500;
  font-size: 11px;
  letter-spacing: 1.4px;
  color: var(--purple);
}
.rewind-card .pages {
  font-family: var(--font-label);
  font-size: 10.5px;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: var(--ink-tertiary);
}
.rewind-card .brand {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 22px;
  letter-spacing: -0.6px;
  color: var(--ink);
}
.rewind-card .strat {
  font-family: var(--font-body);
  font-size: 14px;
  color: var(--ink-muted);
  line-height: 1.55;
  margin-top: -6px;
}
.rewind-card.placeholder {
  background: transparent;
  border-style: dashed;
  cursor: default;
  color: var(--ink-tertiary);
  align-items: center;
  justify-content: center;
  text-align: center;
}
.rewind-card.placeholder:hover { background: transparent; border-color: var(--hairline); }
.rewind-card.placeholder .plus {
  width: 36px; height: 36px;
  border: 1px dashed var(--hairline-strong);
  border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 18px;
  color: var(--ink-tertiary);
  margin-bottom: 4px;
}
.rewind-card.placeholder .ph {
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.6px;
  text-transform: uppercase;
}
.rewind-card .bot {
  margin-top: auto;
  display: flex; align-items: center; justify-content: space-between;
  padding-top: 14px;
  border-top: 1px solid var(--hairline);
}
.rewind-card .read {
  font-family: var(--font-label);
  font-size: 11px;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: var(--purple);
  display: inline-flex; align-items: center; gap: 6px;
  font-weight: 500;
}
.rewind-card .duration {
  font-family: var(--font-metric);
  font-size: 11px;
  font-weight: 500;
  color: var(--ink-tertiary);
}
@media (max-width: 900px) { .rewind-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .rewind-grid { grid-template-columns: 1fr; } }

/* ---------- Rewind · clickable edition image cards ---------- */
.rewind-grid { grid-template-columns: repeat(4, 1fr); }
.rewind-card.image-card {
  position: relative;
  display: block;
  padding: 0;
  aspect-ratio: 1 / 1;
  overflow: hidden;
  border-radius: 12px;
  background: #0a0a0a;
  text-decoration: none;
  cursor: pointer;
}
.rewind-card.image-card img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
  transition: transform 0.5s cubic-bezier(0.2,0.7,0.2,1);
}
.rewind-card.image-card:hover { background: #0a0a0a; border-color: rgba(168,85,247,0.5); }
.rewind-card.image-card:hover img { transform: scale(1.04); }
.rc-overlay {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 3px;
  padding: 14px;
  background: linear-gradient(to top, rgba(8,8,8,0.82) 0%, rgba(8,8,8,0.25) 45%, rgba(8,8,8,0) 70%);
  opacity: 0;
  transition: opacity 0.28s ease;
}
.rewind-card.image-card:hover .rc-overlay,
.rewind-card.image-card:focus-visible .rc-overlay { opacity: 1; }
.rc-ed {
  font-family: var(--font-metric);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.4px;
  color: #fff;
}
.rc-open {
  font-family: var(--font-label);
  font-size: 10px;
  font-weight: 500;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: var(--gold);
}
@media (max-width: 900px) { .rewind-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .rewind-grid { grid-template-columns: repeat(2, 1fr); } }

/* ---------- Research maps strip (methodology) ---------- */
.research-strip { margin-top: 48px; }
.research-strip-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--hairline);
}
.research-strip-head h6 {
  margin: 0;
  font-family: var(--font-label);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: var(--ink-subtle);
}
.research-strip-head .meta {
  font-family: var(--font-body);
  font-size: 12.5px;
  color: var(--ink-tertiary);
}
.research-shots {
  margin-top: 22px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.research-shot {
  margin: 0;
  border: 1px solid var(--hairline);
  border-radius: 12px;
  overflow: hidden;
  background: #fff;
}
.research-shot img {
  display: block;
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}
.research-shot figcaption {
  padding: 12px 14px;
  font-family: var(--font-label);
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: 0.6px;
  text-transform: uppercase;
  color: var(--ink-subtle);
  background: var(--surface-2);
  border-top: 1px solid var(--hairline);
}
.research-caption {
  display: block;
  margin-top: 16px;
  font-family: var(--font-body);
  font-size: 12.5px;
  font-style: italic;
  color: var(--ink-tertiary);
}
@media (max-width: 720px) { .research-shots { grid-template-columns: 1fr; } }

/* ---------- DTC performance proof bar ---------- */
.dtc-proof {
  margin-top: 18px;
  padding: 20px 24px;
  border: 1px solid rgba(168,85,247,0.22);
  border-radius: 12px;
  background: linear-gradient(180deg, rgba(168,85,247,0.06), rgba(168,85,247,0.02));
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px 22px;
}
.dtc-proof-label {
  font-family: var(--font-label);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: var(--purple);
}
.dtc-proof-metrics {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 20px;
  align-items: baseline;
}
.proof-metric {
  font-family: var(--font-body);
  font-size: 13px;
  color: var(--ink-subtle);
  white-space: nowrap;
}
.proof-metric strong {
  font-family: var(--font-metric);
  font-size: 17px;
  font-weight: 600;
  color: var(--ink);
  margin-right: 4px;
}
.dtc-proof-note {
  width: 100%;
  font-family: var(--font-body);
  font-size: 12px;
  color: var(--ink-tertiary);
}

/* ---------- Product · in-progress status pill ---------- */
.product .status-pill {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-family: var(--font-label);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: var(--purple);
  padding: 6px 12px;
  border: 1px solid rgba(168,85,247,0.3);
  border-radius: 9999px;
  background: rgba(168,85,247,0.07);
}
.product .status-dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--purple);
}

/* ---------- Offer block · work with me directly ---------- */
.offer-head {
  margin-top: 56px;
  margin-bottom: 22px;
}
.offer-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-label);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
}
.offer-eyebrow .off-accent {
  display: inline-block;
  width: 14px;
  height: 1px;
  background: var(--gold);
  opacity: 0.65;
}
.offer-card .svc-desc { margin-bottom: 0; }
.svc .num.offer-free {
  color: var(--gold);
  border: 1px solid rgba(212, 168, 67, 0.4);
  background: var(--gold-tint);
  padding: 3px 11px;
  border-radius: 9999px;
}
.offer-note {
  font-family: var(--font-body);
  font-size: 12.5px;
  font-style: italic;
  color: var(--ink-tertiary);
}
.offer-price {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 18px;
  letter-spacing: -0.3px;
  color: var(--ink);
}
.svc .offer-btn {
  align-self: flex-start;
  margin-top: 4px;
}

/* ---------- About · prize collage (replaces portrait) ---------- */
.about-collage .collage-grid {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-rows: 1fr 1fr;
  gap: 3px;
  background: var(--hairline);
  z-index: 0;
}
.about-collage .collage-grid img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(0.45) saturate(0.82) brightness(0.9) contrast(1.04);
}
.about-collage .collage-grid img:first-child { object-position: center 60%; }
.about-collage .collage-grid img:last-child { object-position: center 38%; }
.about-collage .collage-accent {
  position: absolute;
  left: 50%;
  top: 50%;
  width: 13px;
  height: 13px;
  margin: -7px 0 0 -7px;
  transform: rotate(45deg);
  background: var(--gold);
  box-shadow: 0 0 0 4px var(--surface-1);
  z-index: 3;
}

/* ---------- Off the clock · personal footnote ---------- */
.off-clock {
  margin-top: 30px;
  padding-top: 26px;
  border-top: 1px solid var(--hairline);
  display: flex;
  flex-direction: column;
  gap: 18px;
  position: relative;
}
.off-clock::before {
  content: "";
  position: absolute;
  top: 26px;
  left: 0;
  width: 8px;
  height: 8px;
  transform: rotate(45deg);
  border: 1px solid var(--gold);
  opacity: 0.7;
}
.off-clock-photos {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px;
  max-width: 360px;
}
.off-photo {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  border-radius: 8px;
  border: 1px solid var(--hairline);
  filter: saturate(0.85) brightness(0.94);
}
.off-photo:first-child { object-position: center 35%; }
.off-clock-text .off-label {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-label);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 1.6px;
  text-transform: uppercase;
  color: var(--gold);
}
.off-clock-text .off-accent {
  width: 14px;
  height: 1px;
  background: var(--gold);
  opacity: 0.65;
}
.off-clock-text p {
  margin: 12px 0 0;
  font-family: var(--font-body);
  font-size: 13.5px;
  line-height: 1.7;
  color: var(--ink-tertiary);
  max-width: 560px;
}
.off-clock-text .off-kicker {
  margin-top: 10px;
  color: var(--ink-subtle);
  font-style: italic;
}
@media (max-width: 560px) { .off-clock-photos { max-width: none; } }

/* ---------- Mentorship band ---------- */
.mentor-band {
  border-top: 1px solid var(--hairline);
  border-bottom: 1px solid var(--hairline);
  background: var(--surface-1);
}
.mentor-inner {
  display: flex;
  align-items: flex-start;
  gap: 14px;
  padding: 34px 0;
}
.mentor-dot {
  margin-top: 7px;
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--gold);
  box-shadow: 0 0 0 3px rgba(212,168,67,0.16);
  flex-shrink: 0;
}
.mentor-inner p {
  margin: 0;
  max-width: 760px;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(16px, 2vw, 20px);
  line-height: 1.5;
  letter-spacing: -0.01em;
  color: var(--ink-subtle);
}

/* ---------- Contact actions ---------- */
.contact-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 26px;
}

/* ---------- Footer note ---------- */
.footer-note {
  margin-top: 28px;
  padding-top: 20px;
  font-family: var(--font-body);
  font-size: 12px;
  color: var(--ink-tertiary);
}